WEB3 MARKETING IN JAPAN
Dawin is a Japan-based marketing agency that helps crypto and Web3 projects launch and grow in Japan. We plan your Japan go-to-market, run campaigns with Japanese crypto KOLs, and build an active Japanese-speaking community on X, Discord and Telegram, with native Japanese copy rather than machine translation. Our Web3 work includes Soneium (the Ethereum Layer 2 developed by Sony Block Solutions Labs), Moriusa by STPR (one of Japan’s leading VTuber IP companies), Yay! and TokyoBeast.
SERVICE 01
Japan Go-To-Market Strategy
Japan rewards projects that arrive prepared. We map who your Japanese users are, which channels they actually use, what local rules mean for your messaging, and how to build awareness in the right order ahead of your TGE, mint or game launch.
✓ Japan market and competitor research for your category
✓ Positioning and narrative that resonate with Japanese users
✓ Native Japanese localization of your site, docs and announcements
✓ A launch calendar built around Japanese media and events
SERVICE 02
Japanese KOL Campaigns
Our core service. In Japan, crypto discovery happens on X and YouTube and is driven by trusted Japanese voices. We shortlist Japanese crypto KOLs that fit your project and budget, then handle outreach, negotiation, content review and reporting, all in Japanese.
We vet every creator for real engagement and follower authenticity, not follower counts alone, and make sure sponsored posts carry the ad disclosure required under Japan’s stealth marketing rules.
✓ Japanese crypto KOL shortlist and casting
✓ Bot and engagement-quality checks before booking
✓ Campaign briefs, content review and ad disclosure
✓ Reporting from impressions to community growth
Track record
43+ projects supported across fashion, games, finance and Web3, with USD 15M+ in value created, 8M+ followers gained and communities of 10M+ members built. For Moriusa by STPR, 2,222 NFTs sold out on launch day and trading volume passed 1,400 ETH within about a month.
SERVICE 03
Japanese Community Building
A Japanese community does not appear by translating your English announcements. We run a dedicated Japanese X account, moderate Japanese Discord and Telegram channels, host AMAs and X Spaces, and grow local ambassadors who keep the conversation going between your announcements.
✓ Japanese X account management and content
✓ Japanese Discord and Telegram moderation
✓ AMAs, X Spaces and community events
✓ Local ambassador programs
WHY JAPAN
Why Japan, and why now
Japan combines a large, active retail crypto base with rules that are becoming clearer. The figures below come from official sources.
✓ 14.47M crypto exchange accounts, 8.98M of them active (JVCEA, August 2026; counted per exchange)
✓ 67M monthly X users in Japan, about half the population (X Corp. Japan, 2023 average)
✓ Crypto moves under the Financial Instruments and Exchange Act (passed July 2026, taking effect by July 2027), with a flat 20% tax on gains expected from 2028
✓ Yen stablecoins are live: JPYC since October 2025 and SBI’s JPYSC since June 2026
PROCESS
How we work
01 Discovery call — We learn about your project, timeline, goals in Japan and budget (online, from 30 minutes).
02 Japan plan — We research your category and KOL candidates, then propose KPIs and a launch plan.
03 Execution — We handle KOL casting, negotiation and coordination, community operations and localized creative.
04 Reporting and optimization — We report on leading indicators, from impressions to community growth, and move budget to what works.
CASE STUDIES
Selected Web3 work
A few of the Web3 projects we have supported. Full case studies (in Japanese) are on our projects page.
FAQ
Do you work with projects that have no presence in Japan yet?
Which channels matter most in Japan?
What does it cost?
How do you choose KOLs?
How do you handle Japanese regulations?
Do you offer translation only?
How do you measure results?
How quickly can we start?
CONTACT
Tell us about your project
Planning a launch or campaign in Japan? Send us a few lines about your project, timeline and goals. Links to your website, X account or deck help us prepare a concrete proposal.
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